When the Plaza District contacted midwestmedia & marketing to film, in just a few short weeks, something that would show how far the Plaza District has come we were honored and a completely aware of the extent of a project like this. We started shooting the very next day. We decided early on that what makes the Plaza District so amazing are the people who work and live down here, we wanted to make sure we showed that. We did interviews with many of the shop owners, the Plaza District Director Kristen Vails, and those in the community who had a vested interest in the district like Wayne Coyne, local rockstar and resident. We also made sure that we caught the vibe of the Plaza through events like Live on the Plaza and Plant the Plaza. Our film was unveiled at the 2010 Urban Pioneer Awards this week and turned out to be an instant success. I really hope that this video gives people a sense of why the Plaza District is so great and why midwestmedia & marketing decided to move down here two months ago.

For those camera geeks out there who want to know – the video was shot entirely on a Canon T2i / 550D at 24p with all Canon prime lenses and a Zoom H4n audio recorder. This is by far the largest DSLR project I’ve done so far and we learned a lot about that workflow to say the least. If anyone has any technical questions hit me up on Twitter at @VoteMikeJones.

Make sure to also check out @midwestmedia and @plazadistrict.
Hope to see you at Live on the Plaza on May 14.